INSTACASH
Industry
Finance
Tech
creative services
Illustration
Animation
Instacash is a simple, premium payment method that allows you to avoid having to pay for a major expense using only your monthly income or touching money you have set aside, you can pay in installments instead.
brief
Instacash asked us to create animated videos that combine modern illustrations and smooth animations to effectively communicate the advantages of using their service. They are both informative and engaging, ensuring viewers understand how Instacash can simplify their financial management by offering a flexible payment solution for major expenses.
finding
It all started with a storyboard – the foundation of the animation. We carefully put together each frame, ensuring that every scene would be easy to understand to anyone who want to use this payment method. We also focused on the colour harmony and to match the identity of Instacash. After that, we brought it all to life through animation. We’ve combined illustrative elements and typographic animation to create a video that’s not only informative but also entertaining and visually captivating.
Watch full project here
