Meijer & Co.
Industry
Talent acquisition
Sustainability
Tech
creative services
Brand Identity
Graphic Design
Logo Design
Web Design
Meijer & Co. is a recruitment company specializing in executive search and talent acquisition, with a strong focus on sustainability. Our branding solution captures their core values—top talent, innovation, and environmental responsibility—through a dynamic visual identity.
brief
Meijer & Co. needed a modern and dynamic brand that positioned them as both industry leaders and sustainability advocates. The logo icon, built from repeated “M” shapes, forms a star—symbolizing excellence—while also resembling a windmill, reinforcing their green values. The cut-out letterforms in the logotype suggest innovation and progress. A fresh bluish-green, balanced with deep blues, creates a look that is both vibrant and professional.
finding
The final design is bold, adaptable, and memorable. The extended windmill-inspired icon reinforces the brand’s mission, adding movement and versatility, especially in animations. The magnified “M” serves as a subtle yet strong background element, ensuring brand presence without overwhelming the design. The minimalist illustrations, built on simple shapes and a restrained color palette, keep the visuals clean and approachable. The logo icon is integrated into the illustrations where possible, further strengthening brand recognition. This cohesive visual language ensures that Meijer & Co. maintains a strong and memorable presence across digital, print, and motion-based applications.
