Sports
Brand Identity
Graphic Design
Social Media
The goal was to develop a cohesive brand identity for the beach volleyball organization that reflects the energetic and dynamic nature of the sport, combined with a refined and modern aesthetic. This meant creating a versatile logo, as well as designing online and print materials that consistently convey the brand’s values and appeal to its target audience.
Our design process resulted in a visual identity that effectively represents the brand. The logo design captures the sport’s essence, the ball with a heart shape, that resonates with the community.
We used elements from the logo as branding assets to make the whole identity feel cohesive.