Substance brewing

Industry

Packaging

Drink

Beer

creative services

Packaging

Logo Design
Graphic Design

Substance is a craft beer brand, their name stands for the constant, remaining basis of the diversity of phenomenas.

brief

Substance is a craft beer brand that draws inspiration from the ancient philosophical concept of „substance,” which represents the unchanging fundamental essence behind the diversity of phenomena in the world. The brand required a logo design and packaging that would encapsulate this concept while highlighting the elegance and simplicity characteristic of its craft beers.

finding

we developed a logo and packaging design that embodies the essence of „substance” by integrating abstract elements with a focus on minimalism and sophistication. The central element of our design is a distinctive logomark, which not only features the initial letter of „Substance” but also reflects the timeless and unchanging nature of the concept. This logomark was paired with an elegant wordmark, creating a cohesive and striking visual identity. The packaging design, with its clean lines and understated elegance, perfectly complements the brand’s philosophy, making Substance stand out in the craft beer market.